Case Studies

Metropolis Group

Metropolis Group
Release:The Justice Collective, 'He Ain't Heavy, He's My Brother' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:Sales and chart position of single maximised, achieved UK Christmas #1 2012. As part of AudioLock's CSR programme this charity single was protected on a pro-bono basis. Down in part to the protection provided the release secured to coveted UK Christmas #1 chart position and raised hundreds of thousands of pounds for charity. The effectiveness was apparent; because ofintervention AudioLock the #2 chart position was exceeded and within 48 hours #1 had been achieved. Over a two week period copyright infringing links the system removed totalled 444. "I personally believe that the quick removal of hundreds of links to infringing content in Google search results made a huge difference here by ensuring that all the positive press the single was getting now covered page one of Google, rather than 80% of the links being to infringing sites." - Ben Rush CEO AudioLock

Synergy Records

Synergy Records
Release:Abel & The Kid, 'Zumba Socks' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:#1 position secured in the Beatport Tech House chart, sales maximised. The top 10 of the Beatport chart is one of the most coveted charts on any dance labels radar. The quick and far reaching removal of pirate, torrent and file locker links to this release ensured that free downloads were not available. In tandem links to Beatport and iTunes were pushed up onto Google page one so ensuring maximum positive exposure and sales maximised.

Toolroom Records

Toolroom Records
Release:Toolroom Knights mixed by Wehbba, Best of Toolroom Records 2012, Toolroom Knights mixed by Forsa (Complilation Albums)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:AudioLock's scanning & takedown service was employed by this leading tech house label to maximise sales for its three big album releases of the year. Going on sale shortly before Christmas AudioLock helped ensure paid links to their releases, such as on Beatport and iTunes, had their profile maximised on Google search. The results were universally positive with enhanced sales being the main result. Over a two month period copyright infringing links the system removed from Google totalled 107,955.

Fierce Angel / Mark Doyle

Mark Doyle
Release:Fierce Angel Presents the Collection II (Compilation Album)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:During 2012 digital piracy became an ongoing problem with Fierce Angel with one site boasting that they were due to hit their 30,000 download of our Es Vive Ibiza album. However as a small Independent label we initially couldn't find a cost effective solution to the problem.

However, after being introduced to AudioLock, we decided to test out their service on our new release "The Collection II" and immediately started to see results. The AudioLock experience starts with a devastatingly simple upload service which also enables you to watermark and mail out your promos and continues with a completely effective anti piracy solution. You can instantly see what has been identified, issue takedown notices and also benefit from having the links removed from search engines as well.

All of this is done at a price that is affordable to labels of our size and has resulted in a 25% increase in sales on our last compilation. We extensively searched the web for illegal copies and could not find any and this I feel is solely due to AudioLock.

As a compilation label it was amazing to see how many illegal versions of third party tracks that we had licensed in were removed by the service. Using those results I have already taken it upon myself to recommend the service to numerous labels we work with.

The numbers speak for themselves 19104 illegal search engine removals on our first release protected by AudioLock!

The entire experience is enhanced by a great team at the company itself who are quick to answer and questions and solve any problems.

I seldom write such glowing testimonials as this but in this ever increasing digital age AudioLock provide a complete solution to one of the biggest bugbears of my life.

Renegade Music Ltd

Renegade
Release:1000's of pre-release promos each month
Campaign Type:Watermarked Promo Delivery
Campaign Result:AudioLock's ongoing protection of Renegade's promo's is employed exclusively by the influential promo company to ensure that select recipients on their distribution list respect the privileged position of receiving music up-front weeks ahead of general release. As Chris Smith, Renegades CEO asserted:

"At Renegade Music, we service over 1000 contacts across the UK with pre-release music several weeks, and sometimes months ahead of release. This means security is paramount, and while we trust our contacts not to file share the output they receive, we need a solution just in case there is a leak. AudioLock provides us with that solution, and while we have never had a leak, we know that we would be able to rely on AudioLock to immediately find the culprit, and thus be able to take the necessary action.

In turn, our contacts know how reliable AudioLock is, and if any of our less reliable contacts are even thinking about giving others access to the music we send them, we believe them knowing they will be discovered quickly acts as a very useful deterrent.

The service is also very cost effective and Ben and Tristan are very efficient and easy to work with, which always helps!"

New State Entertainment

New State Entertainment
Campaign:Cream 20th Anniversary Album (Compilation Album)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:Sales of album maximised. Supporting a major national and international media campaign AudioLock provided Scanning & Takedown protection for this major anniversary release. The greatest number of links were removed during a fortnight over the album's Christmas release period. As a result of this campaign free downloads were mitigated and album sales maximised, helping to increase revenue significantly. Over the campaign period the system removed copyright infringing totalling 7,465.

Axtone Records

Axtone Records
Release:The Aston Shuffle Vs Tommy Trash, 'Sunrise' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:#1 position secured in the Beatport main chart, sales maximised. The protection which AudioLock gave this release from Axwell's label helped it secure #1 on the Beatport chart. Axtone label manager Simon Hillsstrongly believed that AudioLock protection helped them achieve this coveted position by removing pirate download links from Google whilst pushing up iTunes and Beatport links to the top of Google page one. Over a one month period copyright infringing links the system removed totalled 3,291.
At Night Management

Filip Holm - A&R LE7ELS // PRMD // ICONS Part of the At Night Family
At Night Management

“With artists like Avicii & Cazzette on our roster it's crucial we have a reliable solution to combat music piracy. We've tried other anti-piracy services but none are as effective as AudioLock.”

Energy Snake Records

Nicole Marie Bettencourt Coelho - Label Manager
Energy Snake Records

“AudioLock has a very usable interface and excellent customer service. Quick, easy, effective and saved what would otherwise have taken hours of Google mining. Very impressed.”

Future Classic

Tom Barkl - Label Co-ordinator
Future Classic

“AudioLock is an effective solution for our anti-piracy operations. It's great for sending around artist demos safely and ensuring any illegal uploads are taken down promptly. Highly recommend!”

Houndstooth

Robert Butterworth - Managing Director
Houndstooth

“AudioLock gives us peace of mind that our tracks are protected from piracy, allowing us to focus on releasing the best new music. The increases in sales figures for our releases since being AudioLock protected are hard evidence of its effectiveness. The intuitive system gives great reporting.”

Indie Recordings

Jonas Eide - Trade Marketing
Indie Recordings

“In fighting piracy and leaks, AudioLock is certainly a top tier service that comes with a simple to use interface, good statistics and overview. And not to mention excellent customer support. Much recommended.”

Late Night Tales

Paul Glancy - Label Owner
Late Night Tales

“AudioLock offer us a super fast and effective service to remove hundreds of illegal download links, whilst also providing excellent customer service.”

OWSLA

Blaise DeAngelo - Label Manager
OWSLA

“AudioLock is a super easy way to protect your music. I upload tracks once, and I can rest assured that AudioLock will be scouring the Internet protecting them.”

Pacha Recordings

Guy Woodhams - Label Manager
Pacha Recordings

“Pacha is known as one of the most recognised and influential dance brands in the world. As such our music content is a significant target for pirates. AudioLock has been instrumental in helping us protect our music sales and brand. We therefore see it as a vital tool which is now part an parcel of all our music campaigns worldwide.”

Synergy Recordings

Karim Haas - General Manager
Synergy Recordings

“Thanks AudioLock for helping us to get top #1 at Beatport's Tech House Chart. We are very happy with your help.”

The Lost Souls Club

Jon Tufnell - Singer / Songwriter / Musician
The Lost Souls Club

“AudioLock have done a great job protecting our last EP release 'High Noon' as well as water marking our pre-release promo copies. Can't recommend the service highly enough, there's really no reason not to get protected! We will most certainly be using their services again for our upcoming single.”