Case Studies

Metropolis Group

Metropolis Group
Release:The Justice Collective, 'He Ain't Heavy, He's My Brother' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:Sales and chart position of single maximised, achieved UK Christmas #1 2012. As part of AudioLock's CSR programme this charity single was protected on a pro-bono basis. Down in part to the protection provided the release secured to coveted UK Christmas #1 chart position and raised hundreds of thousands of pounds for charity. The effectiveness was apparent; because ofintervention AudioLock the #2 chart position was exceeded and within 48 hours #1 had been achieved. Over a two week period copyright infringing links the system removed totalled 444. "I personally believe that the quick removal of hundreds of links to infringing content in Google search results made a huge difference here by ensuring that all the positive press the single was getting now covered page one of Google, rather than 80% of the links being to infringing sites." - Ben Rush CEO AudioLock

Synergy Records

Synergy Records
Release:Abel & The Kid, 'Zumba Socks' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:#1 position secured in the Beatport Tech House chart, sales maximised. The top 10 of the Beatport chart is one of the most coveted charts on any dance labels radar. The quick and far reaching removal of pirate, torrent and file locker links to this release ensured that free downloads were not available. In tandem links to Beatport and iTunes were pushed up onto Google page one so ensuring maximum positive exposure and sales maximised.

Toolroom Records

Toolroom Records
Release:Toolroom Knights mixed by Wehbba, Best of Toolroom Records 2012, Toolroom Knights mixed by Forsa (Complilation Albums)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:AudioLock's scanning & takedown service was employed by this leading tech house label to maximise sales for its three big album releases of the year. Going on sale shortly before Christmas AudioLock helped ensure paid links to their releases, such as on Beatport and iTunes, had their profile maximised on Google search. The results were universally positive with enhanced sales being the main result. Over a two month period copyright infringing links the system removed from Google totalled 107,955.

Fierce Angel / Mark Doyle

Mark Doyle
Release:Fierce Angel Presents the Collection II (Compilation Album)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:During 2012 digital piracy became an ongoing problem with Fierce Angel with one site boasting that they were due to hit their 30,000 download of our Es Vive Ibiza album. However as a small Independent label we initially couldn't find a cost effective solution to the problem.

However, after being introduced to AudioLock, we decided to test out their service on our new release "The Collection II" and immediately started to see results. The AudioLock experience starts with a devastatingly simple upload service which also enables you to watermark and mail out your promos and continues with a completely effective anti piracy solution. You can instantly see what has been identified, issue takedown notices and also benefit from having the links removed from search engines as well.

All of this is done at a price that is affordable to labels of our size and has resulted in a 25% increase in sales on our last compilation. We extensively searched the web for illegal copies and could not find any and this I feel is solely due to AudioLock.

As a compilation label it was amazing to see how many illegal versions of third party tracks that we had licensed in were removed by the service. Using those results I have already taken it upon myself to recommend the service to numerous labels we work with.

The numbers speak for themselves 19104 illegal search engine removals on our first release protected by AudioLock!

The entire experience is enhanced by a great team at the company itself who are quick to answer and questions and solve any problems.

I seldom write such glowing testimonials as this but in this ever increasing digital age AudioLock provide a complete solution to one of the biggest bugbears of my life.

Renegade Music Ltd

Renegade
Release:1000's of pre-release promos each month
Campaign Type:Watermarked Promo Delivery
Campaign Result:AudioLock's ongoing protection of Renegade's promo's is employed exclusively by the influential promo company to ensure that select recipients on their distribution list respect the privileged position of receiving music up-front weeks ahead of general release. As Chris Smith, Renegades CEO asserted:

"At Renegade Music, we service over 1000 contacts across the UK with pre-release music several weeks, and sometimes months ahead of release. This means security is paramount, and while we trust our contacts not to file share the output they receive, we need a solution just in case there is a leak. AudioLock provides us with that solution, and while we have never had a leak, we know that we would be able to rely on AudioLock to immediately find the culprit, and thus be able to take the necessary action.

In turn, our contacts know how reliable AudioLock is, and if any of our less reliable contacts are even thinking about giving others access to the music we send them, we believe them knowing they will be discovered quickly acts as a very useful deterrent.

The service is also very cost effective and Ben and Tristan are very efficient and easy to work with, which always helps!"

New State Entertainment

New State Entertainment
Campaign:Cream 20th Anniversary Album (Compilation Album)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:Sales of album maximised. Supporting a major national and international media campaign AudioLock provided Scanning & Takedown protection for this major anniversary release. The greatest number of links were removed during a fortnight over the album's Christmas release period. As a result of this campaign free downloads were mitigated and album sales maximised, helping to increase revenue significantly. Over the campaign period the system removed copyright infringing totalling 7,465.

Axtone Records

Axtone Records
Release:The Aston Shuffle Vs Tommy Trash, 'Sunrise' (Single)
Campaign Type:24/7 Scanning & Takedown
Campaign Result:#1 position secured in the Beatport main chart, sales maximised. The protection which AudioLock gave this release from Axwell's label helped it secure #1 on the Beatport chart. Axtone label manager Simon Hillsstrongly believed that AudioLock protection helped them achieve this coveted position by removing pirate download links from Google whilst pushing up iTunes and Beatport links to the top of Google page one. Over a one month period copyright infringing links the system removed totalled 3,291.
Believe Digital

Lee Morrison - General Manager UK
Believe Digital

“Piracy is a key area we need to work on and the integration of Believe's technology with AudioLock makes tackling this issue much easier.”

Dramatico Entertainment Ltd

Joe Turner - Online Music Promo & Distribution Manager
Dramatico Entertainment Ltd

“After using a variety of anti-piracy scanning and takedown services we have decided to stick with AudioLock. The system seems to be very efficient, well priced and is a pleasure to use; I strongly recommend it.”

Elrose Music

Elrose - DJ & Producer
Elrose Music

“As a lone artist with limited budget AudioLock provides me with an affordable way to protect my releases. As I only put out 8 - 10 tracks per year it's crucial that the sales on these tracks are not impacted by piracy - AudioLock ensures that this is the case. Love it!”

Enemy Digital

Essiuah - Label manager
Enemy Digital

“AudioLock's system does an amazing job finding all our music on illigel sites and removing the links. We are very happy with their service and loving the benefits it brings to Enemy Digital”

Metalheadz & Dispatch Recordings

Anthony Crook - Label Manager
Metalheadz & Dispatch Recordings

“Today's ever-changing digital landscape makes it increasingly difficult for artists and labels to sustain themselves. With AudioLock we have sound piece of mind that whilst we continue to focus on releasing the very best music, we can rest assured that our music is protected. I would certainly recommend AudioLock to anyone running a label or putting out digital music.”

Pacha Recordings

Guy Woodhams - Label Manager
Pacha Recordings

“Pacha is known as one of the most recognised and influential dance brands in the world. As such our music content is a significant target for pirates. AudioLock has been instrumental in helping us protect our music sales and brand. We therefore see it as a vital tool which is now part an parcel of all our music campaigns worldwide.”

Silk Music

Eliran Mukdasi - Label Co-Owner
Silk Music

“Here at Silk Music we appreciate the time and huge efforts our artists spend on every production. Protecting their music has always been a priority for us. We worked with several anti-piracy vendors in the past few years, AudioLock understand this game amazingly. Their platform is efficient, has great reach and protects our catalog well. Many thanks AudioLock team!”

Subatomic

Steve Miller - Artist, DJ & Producer
Subatomic

“AudioLock are very professional and friendly to deal with.”

Trackheadz Records

Kaje Levi - Label Owner, DJ & Producer
Trackheadz Records

“"AudioLock provides sound of mind to Recording Artists and Record Label owners in the ongoing fight against music piracy. It puts the creators and content owners back in control of their work thanks to the affordable and easy to use service that AudioLock offers."”

Warp Records

Grant Bussinger - Digital Marketing Manager
Warp Records

“AudioLock's robust platform and unparalleled customer service allows our multinational marketing teams to easily and securely promote our releases across the world.”