Secure Watermarked Promo Delivery
Inaudible, robust watermarking technology comprehensively protects your promo campaigns from leaks independent of what format your music is in.
Our watermarking service ensures your promo material is protected from the moment it leaves the studio. Our watermarks are highly robust and virtually indestructible ensuring your pre-releases sent to tastemakers, press and influencers are secure.
Watermarking is the best deterrent to dissuade industry from leaking. It also makes all recipients of your material 100% accountable. If they leak your release you'll soon know about it with our automated notifications.
The low-down on AudioLock Watermarks:
AudioLock watermarks are completely inaudible, and extremely robust so ensuring high quality whilst at the same time ensuring recipients of your pre-release material are fully accountable in their management of the exclusive promos you send them.
Watermarking is essential if you are to ensure your pre-releases are protected and your subsequent general release campaigns are not undermined by leaks.
The AudioLock watermark is actually within the sound but is inaudible. Because it is within the sound it will survive multiple conversions between different formats and bitrates making it extremely robust.
When delivering music through the AudioLock system you can decide what formats a user can download or even if they can only stream (even the streaming is watermarked!) the user can then chose to download from the range of formats you have specified either individual tracks or as a zip if there are multiple tracks being sent at a time.
- Analogue based watermark solution
- Extremely robust - survives re encoding to any other format
- Delivery through global fast global secure delivery network (CDN)
- Deliver in multiple formats including WAV, MP3 128Kbps, MP3 320kbps and MP4
- Customisable download page *
- HTML 5 player allowing watermarked streaming on mobile devices
- Securely locked to the recipient ensuring links cannot be shared
- Realtime stats showing how the recipient interacted including streaming and download
* This is an additional service.
Watermarked Promo Delivery Credits
Purchased as required; each credit protects an individual track with a unique watermark which enables it to be sent to a single recipient. If that recipient leaked their watermarked release onto the internet it can be traced back to them, so ensuring accountability.
Watermark credits do not expire and can be used at any time.
Not sure how many credits you will need? Try our Pricing Calculator.
Who should use AudioLock?
This can be any person(s) or entity which either directly or indirectly owns the copyright to a given release. These individuals or groups are generally, although not exclusively, one of the following:
- Record labels
- Promo companies
- Legal digital download stores
- Digital aggregators / distributers
Why use AudioLock anti-piracy services?
By utilising AudioLock anti-piracy services you will help to:
- Increase sales by removing the opportunity for customers to download your release(s) for free.
- Mitigate against commercial pirate sites profiteering from your hard work.
- Increase the control over who has access to your release(s).
- Protect your label/ brand from being linked with copyright infringing sites and the associated negative publicity this brings.
What is watermarking?
Digital watermarking of promotional releases ensures that recipients are accountable, both deterring leaks and making them traceable.
How does it work?
It is a process whereby a user uploads a release in either AIFF / WAV format onto AudioLock for re-encoding to become an individually watermarked audio file. Once watermarked the file is then output as unique, individually marked MP3.
What if someone downloads and converts the file format - am I still protected?
The tagging is extremely robust and can withstand the file being converted many, many times even to very low bitrates. The music will be too degraded for the user to enjoy before the watermark is destroyed.
Will the watermark tag affect the sound for the user?
The tagging solution, whilst robust, is completely inaudible (unlike other music tagging and watermarking tools) and cannot even be found with audio analysis software.
In some extreme cases where the original file has been very heavily over mastered a slight reduction in the overall perceived volume of the music might be perceptible.
Do users have to have a specific codec or player to listen to the files?
There is no special player or codec. The users can simply use and play the files in the same way as they have before with any audio files of these formats.
Can the tag be removed?
The tag cannot be found, decoded or removed by the user of your music.
Does the watermark carry any personal information?
The watermark is an encrypted unique id which relates only to a database which the record label or content owner has access to. There is no information such as name, email, address or anything identifying the recipient of the watermarked copy actually within the watermark itself.
Is the system a 100% accurate in identifying the person responsible for leaking it online?
Yes, every copy of every track is uniquely tagged so whoever the tracks was sent to can be identified as the responsible party whether they uploaded the copy to a sharing site or they let someone else get the link they were sent who shared the copy.
If I get sent a copy of a file can I test to see if it has been tagged?
Yes, within your account there is a tool allowing you to analyse the file which will report if it finds a tag, who the file was originally delivered to, when and where they were when they downloaded it.